SEO On Page Optimization - The Basics
It’s a fact that if you get your SEO On Page Optimization right, your content will get seen by people who do not already know your blog. Without it, you will be relying solely on your friends, family and existing readership.
The i’s have been dotted, the t’s have been crossed and your final read through left a smile on your face. You have just written an excellent piece of content for your website and you are done! In your opinion, this probably surpasses all your other material for sheer style and content! This will definitely be a hit with your audience and guaranteed to get heaps of traffic from the search engines!
You publish the post and wait. Then wait and wait some more. But nothing happens. Your loyal readers enjoyed it but that anticipated flood of additional traffic didn’t happen. So what went wrong?
You forgot your on page optimization!
Don’t despair because in this post I will show you exactly how to make sure that your content can be made visible to both people and search engine spiders. This will show you how to get your blog noticed by people who do not know your blog yet.
The good news is that both parties, spiders and humans, need pretty much the same thing: content relevant to the keywords or phrases they used to search.
SEO On Page Optimization Best Practices
A best practice for people and spider satisfaction is to focus each page or post of your website on a single concept, keyword, key phrase, or set of related terms. In general, the keywords or key phrases that you choose to target should be ones that search engine users would type into a search engine.
The core SEO on page factors are as follows
HTML page Title: Include the exact keyword phrase in the HTML page title. Do your best to include the key phrase at the beginning of the title or within the first 65 characters. E.g. the title of this page is “SEO On page Optimization - The Basics” with the key phrase being “SEO On Page Optimization”
Page Content: Include the exact key word phrase and possible variations in the body of the text of the page a few times, while keeping the content relevant and human reader friendly.
With regards to the exact number of times you insert it, as far as I can tell there is no definitive answer but common answers are in the realm of 3-5% of the content should have your keyword.
DON’T fall foul of keyword stuffing. This means including your key word or phrase all over the place. The spiders will see this and penalise you for it. A good rule of thumb is always to proof read your document out loud. If it sounds spammy then it probably is and you should change it by reducing the number of keywords.
Headings: Incorporate the target key phrase into heading tags (particularly the <h1> tag) wherever possible.
On this page the <H1> tag is red, <H2> tag is maroon, <H3> is orange. Don’t feel that you have to put <h2> and <h3> tags in each and every post. Use them where it is relevant and aids the flow of the page.
Internal Links: To explain the thought process behind this I want you to consider this: You are driving in your car, in an area you don’t know too well, you take a turn to the left and drive on for 2 or 3 minutes, then all of a sudden you hit a dead end. There is no way out. You have to turn around and go out the same way you came in. The road you drove down was pretty useless.
The search engines’ goal is to provide their users the best possible search experience. The search engines will send their spiders to check out your content. The spider crawls around but once he gets there, if there is nowhere else for him to go, no further information on the same theme for it to consume, he gets bored and frustrated and reports back in a negative manner. Just like you would if you went down a dead end!
Give the reader further relevant information to consume, for instance insert a link to other pieces of content on your web site or point them to relevant websites where they can get further information.
Image alt attributes: Image alt attributes are important for the visually impaired. If a user moved their cursor over the image their speaker would inform them that it was an image of spider and would also include the key phrase “SEO on page optimization”.
Use descriptive phrases in alt attributes of images and image links, incorporating the keywords where relevant.
Page URL: Incorporate the target keyword or key phrase in your URL. If your page is talking about Poodle training and your URL is mentioning Dog care then there is quite a significant difference between the content you advertise and what you are displaying. Make sure it is relevant.
There you have it, On Page SEO Optimization – the Basics. This will act as a starting point for you to entice people from the search engines who are not aware of your site to become loyal readers and potential business partners. The underlying theme of this post is to be relevant and provide engaging content to your community.