You have spent hours creating, what is in your eyes, killer content but no matter how cool you think your site is, or how fabulous your product, you’re not going to generate enough sales to make your business profitable unless you know how to promote a blog successfully. You have to get the word out about your site and give people a reason to visit it, or else you’ll put yourself and more importantly your business on the endangered species list.
You are not dead yet. The good news is, there are lots of ways to proactively advertise your blog online and drive tons of targeted traffic to your site, for free! And by targeted, I mean people who belong to your niche market and who are most likely to put their hands in their pockets and buy the products or services you offer.
So let’s get to it, here’s our countdown of the top 7 traffic-generating tactics:
How To Promote A Blog using Quality Content
OK, so I know you have just sighed and said to yourself “not again”but it cannot be ignored. You have to post fresh content all the time. I am not talking about any old rubbish; I am talking about posting quality content on a regular basis. Both visitors and the search engines love new content so make sure you post often. It is important however, that you maintain your standards. If you are just starting a blog there are going to be days when you suffer from writers block or just lack that killer edge, battle through and make sure that you get great stuff out there.
The more content you have, the greater the chance of ranking for more keywords, which will mean an increase in organic traffic.
How to Promote A Blog using Social Bookmarking Sites
Use Social Bookmarking sites like Digg and Stumbleupon. In order to get success from these social bookmarking sites remember they are called “social”for a reason. If you just go in and promote your own content then you are adding no value to the community, which means you will not generate any traffic to your site.
To add value to the community be active spend an allotted time each day, even if it’s only 5 or 10 minutes, reading other peoples posts and liking and sharing them. The more you participate the more people are likely to reciprocate and your posts will be shared.
You can also you use social bookmarking software tools such as Social Monkee that allows you to syndicate to many sites at once.
How to Promote a Blog using Forums
If you want to drive targeted traffic to your blog then you need to go where the traffic is. If you are in the herbal remedies niche then find forums that relate to herbal remedies. Join the community and contribute to prove yourself to be the expert in your field by answering questions and providing comments for other users.
Always provide a link back to your blog in your profile and you could even sign up using the name of your blog as your username. Every time someone sees a post from you they will see the name of your blog. Curiosity killed the cat, but it may just bring new readers to your blog!
How to Promote a Blog using Video.
We are all aware that video is the hottest thing in marketing right now. Why? Quite simply because that is where there is huge numbers of traffic. If you want to know how to promote a blog then adding video is vital. Video sites such as Youtube, Vimeo and Metacafe, to name but a few, get tons and tons of traffic because people like to consume information in different ways. So introduce videos into your marketing mix in order to better promote your blog.
If you write a good post then make a video out of it. You could make a simple introductory video giving an appetizer of what they can expect and then leading them to your blog for the main course.
- Make sure you add your blog’s URL to an opening or closing “scene”of the video.
- Add a link to your blog in the description.
- Leave comments on “related”popular videos mentioning your blog URL
How To Promote A Blog using Social Media
I couldn’t do a list of How to promote a blog without mentioning using social media. As with the video sites there are millions and millions of potential visitors to your blog and prospects for your business crawling all over social media sites like Facebook, Linkedin and Twitter. If you are not on and contributing on these sites then you need to ask yourself why not? If the leading brands in the world are on them that tells you something. It tells you that social media is profitable and using social media for business is non negotiable. So stop procrastinating and get on it!
- Make sure you have your blog URL on your profile or information pages.
- When you create new content share it with your followers and friends.
- Like forums, social media sites have groups. Join groups that are relevant to your niche and post related content in those groups always linking back to your blog.
- Share and comment on other peoples’ content. You will find this will get reciprocated.
How To Promote A Blog by Writing Content for Other Sites
Getting your name out there and recognized as a leader in your field is paramount to the success of your blog. So leverage the readership of other sites in your field to help promote your blog.
There are sites such as Ezinearticles that allow you to submit articles around whichever subject you like. Write quality content and publish to Ezinearticles making sure that you complete your profile and have a link back to your blog. You can also add URLs in the body of the article back to your site that provide great back links from a high PR (Page Rank) site.
Ezinearticles is not the only site, there are so many, Squidoo and Hubpages carry good ranking and have good traffic.
You can also search for the leading blogs or sites in your niche, approach the webmaster, and find out if you could submit a guest post. Again the site already has credibility in your niche, so why not leverage that to build your brand.
How To Promote A Blog by making it Easy to Share.
You have created quality content, you have promoted your blog and you are getting targeted traffic to your blog. The readers are lapping everything up. One problem, there is no way for them to share it with their friends or followers. Big Mistake, Huge! (as said by Julia Roberts in Pretty Woman!)
Make it so that your blog posts are easy to share. If you use WordPress then get and install a plug-in such as Sociable or SexyBookmarks, and more importantly make sure that they work.
This list is not exhaustive, there are hundreds if not thousands of ways to promote your blog but they all come back to having the quality content to promote in the first place. Get your thinking cap on and start creating content today and sharing other people’s too. Start by sharing this post “How to promote a Blog -7 Super Ways to Get You Started“with your friends by using the share buttons below, connect with me and let me know when you have new content and I will come and check it out and reciprocate the process.