Knowing How to Increase Blog Traffic is as Easy as 1,2,3….
There is nothing worse than opening Google Analytics and seeing a steadily declining graph, that’s assuming that there was a peak! Perhaps your Mum told her friends at her last coffee morning and they all decided to jump on board – nice but it’s not really going to have a long term effect. By following the 5 tips for how to increase blog traffic you will attract readers, keep them coming back and take your business relationships to the next stage.
1. Go the Email Route
The easiest way you can increase your blog traffic is by getting the email address of those that visit your site and keeping them updated about upcoming events, new products and promotions, or even a blog update once a week. If you write a super post that gets a lot of attention then share it and let subscribers know.
The most successful online businesses know that the people who have already confirmed they like you and want to know more are more likely to return to your blog when you have something valuable to say.
2. Let People Search For You And Find You
Reports suggest that 80% of people find blogs and websites from search engines. Search Engine Optimization, or SEO, cannot be ignored as it is such a powerful tool.
By working to get your blog on the first page of Google, preferably in the first spot for a targeted keyword, then you will automatically see a spike in traffic. Search Engine optimization is not something that will happen overnight. It is a science, an art even. And as such it is too big a topic to discuss here but here are some articles that might get you started
How to Get your blog noticed by tapping into the 80%
Internet Search Engine Optimization – What is it?
How to Improve Search Engine Rankings – 10 ways to get more visitors.
I would also recommend that you check out sites such as SEOmoz, searchengine land and seoroundtable.
At the least, you should learn about keyword research and using proper SEO on page optimization. By adding those skills to your blogging armoury you will pick up some extra traffic.
3. Guest Post like a Movie Star
How do you know when a new movie is coming out? Simple, every time you turn on a prime time TV chat show the stars are on the sofas plugging their new film. Why? Because there is already an audience. Tens of millions of viewers watch chat shows and if they win over a small percentage of that audience then they have thousands of new people paying at the box office.
That is exactly what you should be doing to increase traffic to your blog. Find a blog or website in your niche that allows writers to guest post; write a great post, leave a great call to action and write a compelling profile box and you will get traffic to your blog.
Your future customers are hanging out somewhere online. It’s your job to get in front of them and share what you know.
4. Highlight Your Expertise Through Blog Commenting
In addition to sharing your knowledge through guest posts, you can also highlight your expertise through commenting.
Again search for the sites that already have a loyal audience, read the post in full and leave a comment that helps brand you as a leader in your field. Often, controversial comments tend to get a better reaction and result in more traffic to your blog; however there are many types of blog comments that work equally as well.
Learning how to promote your blog content like this costs nothing but as with all marketing principles it will require an investment of your time.
5. Have a Social Media Marketing Strategy and Use It!
People and search engines are looking for social signals. One of the best ways to go about getting social signals is by being social, building online communities and engaging your audience.
This might sound out of context in terms of this post but forget about driving traffic to your blog! Instead, think about ways that you can add value and help other people. By doing this you show the human side to your brand and people will want to know more about you. That is the key to an social media strategy.
Reach out to other people on social media, pass on useful information, it doesn’t have to be your own. Share what you find useful, post articles and videos that have inspired you. The fact of the matter is if you are looking to target people in a certain demographic they will like what you like.
Relationships first, traffic second!
You now have 5 proven methods of how to increase blog traffic and that is fantastic, but what you need to do is go out there and start practising them. Set aside some time in your diary to get moving with your blog promotion strategies, be consistent and over time you will see the results that you deserve!