How to Increase Blog Traffic – 8 Ways to Transform Your Blog into a Must Visit Destination
If you are a blogger I am going to say something here that you might baulk at!
Getting traffic and prospective customers to your blog isn’t that difficult!
There, I said it. Do you agree or are you one of those in the camp that constantly struggles when it comes to knowing the exact methods of how to increase blog traffic?
In this post you will learn 8 ways to drive new visitors to your blog, but (and this is a big BUT!), you have to be consistent, thorough, unrelenting and committed to your blogging or else your blog will simply be the next ghost town.
This is a multipronged approach that includes both online and offline marketing efforts, some paid and some free. You can use these techniques to master the art of increasing traffic and bumping up conversion rates.
1. Organic Search
Google still is, and for a long time will be, the main traffic driver on the web. In order to benefit from Google’s generosity of sharing their customers, as that is essentially what search traffic is, you have to play by the search engine’s rules. Therefore getting your site to rank high remains an important way to drive traffic. Search engine optimisation is a critical strategy to drive organic search results.
2. External Links
Your website is an island a vast ocean that is the internet. In order to attract more traffic you need to build more bridges for people to come visit. These bridges are what are known as links and links play a vital role in determining the credibility of your website to the search engines.
One thing to mention here is that not all links are equal. If your site discussed pony trekking then a link from a cake baking article is not really a valid citation. If your theme is eighteen wheel trucks and you have a link from Barbie dolls, again that’s not valid. You want to make sure that the site where the link comes from is a good match for what your blog discusses.
The next three items on the list are paid methods of attracting more traffic to your blog, which if you know your conversion rate and you have a monetisation strategy then these will work for you. If you are still getting started then until you master the art of tracking and conversion which is a different topic altogether then you might want to skip to number 6.
3. PPC Advertising
Paid keywords, such as Google Adwords, have proven themselves to be cost effective methods for driving targeted traffic to your site. Although cost can be prohibitive for many niches, providing you know your conversion rates and are constantly testing and tweaking, adwords is a way to drive instant targeted traffic to your site.
Google offers a lot of resources to help small business owners learn everything from the basics of using adwords to mastering advanced user strategies and tips. Google Adwords Small Business Center
4. Affiliate Traffic.
Affiliate traffic is when you pay a third party a referral fee for getting targeted traffic to your site. Affiliates use their own online marketing techniques, methods and internet real estate to advertise your product or service and send the traffic to your site. You may not want to take on this task until you are more established as affiliates want to know expected conversions in return for their investment.
5. Paid Banner Advertising
Banners are perhaps the oldest form of advertising on the internet. They act much like billboards in real life. You place a banner in an area of high traffic and when some someone shows interest in what you are offering then they click through and are taken immediately to your site or landing page.
6. Offline efforts
Not everything you do has to stay online. Promoting your site offline though business cards and networking can help drive traffic to your blog.
Every time you meet someone who you feel could benefit from your content then let them know that you blog and direct them there. If something comes up in a conversation that you have covered on your blog, say , “I wrote a blog about that you should check it out” or after the event drop that person an email.
“We were talking about offline marketing efforts during the networking event and I thought I would share a blog I wrote discussing the exact same issue. Once you have read it leave me a comment at the bottom to let me know your thoughts”
The more people that know about your blog the more likely other people are to find and share it and at the same time you establish yourself as a thought leader.
If you don’t have any content then there is no reason for people to check out your site. They’ll hit back on their browser and move on.
Quality content is absolutely fundamental to the success of your blog. Having bad content is like inviting people to a party and then telling them that there is no food or drink. People get disgruntled and leave.
Give people a strong reason to visit but more importantly to stay, subscribe and share. If you don’t have the content then this will not happen, so prior to inviting people and certainly before attempting any of the paid advertising methods make sure there is plenty of juicy content for people to find.
8. Email Newsletters.
When you have gone through all the hard work of attracting people to your site then you want to be in a position to take that relationship to the next level. For some that may be buying your product or service or joining your membership program, but whatever it is you want to get people to subscribe to your email list.
People who have subscribed to your email list have shown an interest in what you do and what you talk about. They have expressed a desire to learn more about you and these are the most valuable type of blog readers.
When you publish a new blog you can send your subscribers an email to let them know you have new content for them to consume. If you make the email compelling enough then you will automatically have a flood of traffic to your blog.
As stated at the beginning, knowing how to increase blog traffic is not difficult! There is a multitude of ways to promote your blog both online and offline, what is important is that you produce top quality content, be consistent, thorough and unrelenting.