Why It Is Critical to Build Email Marketing Lists the Right Way!
Getting someone to hand over their email address can be a challenge. People are becoming immune to the deluge of information they receive to their inbox and are keen to protect the key to their inboxes.
And rightly so, there is nothing more frustrating than having hundreds of junk emails preventing you from filtering out the ones you really want to read.
In a previous post I revealed what marketing on the internet is truly about. First, you get the person’s attention. Then, you provide them value for their time and stimulate their curiosity to entice them into giving you their email address. Next, you continue to add value through compelling content to build rapport and credibility with that person in the hope that eventually they become a customer and potentially a business partner.
You can do this through a targeted email marketing campaign where you send highly focussed content to your email marketing lists. However, if you are not sure whether building email marketing lists is suitable for your business, here are some reasons why you should.
1. Establish Yourself as a Trusted Expert.
When people sign up to your email list they do so because you have promised to provide them information on a given subject. If through your email campaign you deliver incredible value, you are educational, enlightening and entertaining, then active members of your list will begin to see you as a subject matter expert. When they want to know something in relation to your field they will look to you for the answer.
2. Building Email marketing lists keeps your brand fresh.
Sending targeted emails or a newsletter keeps your brand fresh in the minds of your customer. By sending content regularly, it offers you the opportunity to keep your users informed while at the same time continuing to build your credibility.
3. Build Relationships
Building relationships with your email marketing list is crucial. Everyone knows that people buy from people that they know and like. Regular email is a great way to build the foundations of a strong relationship consisting of familiarity and trust.
Share with the readers a little about yourself and also mention a bit about your company and what it is doing but be careful not to go all out for the sale as this will drive people to the unsubscribe button faster than a speeding bullet.
Remember, relationship building first.
4. Drive Traffic to your Blog or website.
If your blog or website is the hub of your online business, then building email marketing lists and sending emails to inform subscribers of new content on your blog is a great way to increase traffic. Likewise, the regular updates should also further enhance your brand and reputation in the eyes of the people on your list.
To do this, simply send an email broadcast to your list providing a “hook”into your new blog post and then inform the user to click on a link within your email to view the post in its entirety.
Having loyal subscribers who are already familiar with your posts, reading your work also means that you will increase the likelihood of getting blog comments and increasing your social standing.
5. Forces you to create MORE quality content.
When you begin to build email marketing lists you will need to create more quality content. Don’t be put off by this! Instead, see this as a great way to grow your content library. The more emails you write, the better you become. When you find you are starting to get a good response from certain emails you can restructure that content and convert it into full blog posts or articles. This content can then be used to start the whole cycle again: Drive more traffic to your blog, and in turn add more people to your email marketing list.
Building email marketing lists is crucial. If the information you distribute to the people within your list is considered worthwhile, correlates with the reason they joined your list and you have a targeted and measured email marketing plan, then your brand and reputation will surely soar.
However, if by collecting email addresses and building email marketing lists you are simply firing off information about your business and sending new sales offers every 5 minutes, then you are likely to turn your audience off and do more harm than good to your brand.
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