20 Blog Post Ideas for Entrepreneurs
As a small business owner you have probably been told that you need to create fresh content for your blog on a regular basis so that the search engines find you. If you’re doing this regularly you’ll begin to develop an online community of regular readers, build up your trust factor and increase the chance they will do business with you. Great! But what happens when you just simply cannot come up with blog post ideas that are suitable?
Well first off it happens to all of us. The simple fact is that if your aim is to produce quality content that directly relates to your audience and empowers them to take action and join your email list, then you need to produce content. There is no way around it. Yes you can outsource it, and there are many good freelance writers out there that will provide copy for you, but ultimately you still need to be able to provide them with blog post ideas around the content you want to publish.
But what if you have no great blog post ideas?
As an entrepreneur and a business owner you have a wealth of knowledge about your business and this is the fuel for the content it can generate. You just need to get your thinking hat on. It doesn’t matter if you’re a tree surgeon, a mechanic or an accountant; there is information you can provide to your customers which they will value.
Let’s say, for the sake of argument, you’re a beauty salon owner (It was a suggestion, trust me, I don’t frequent beauty salons!). Here are 15 blog post ideas for your small business:
- 6 Ways to prepare your feet for those fabulous high heels.
- Does Waxing Hurt – This and 3 other Myths expelled!
- What accreditations should a beauty salon have?
- Strappy sandals and Painted Toes a Match Made in heaven!
- Will threading my eyebrows make them grow back quicker?
- Why every women deserves to look and feel like a Supermodel
- How to get a salon finish when painting nails yourself
- Long or Short Nails - Which do men prefer and why?
- 5 Tips to hands that are as soft as a babies bum
- The 7 biggest waxing mistakes (and how to avoid them)
- The easiest way to paint your toe nails.
- Why having a Skin Peel is Great for reducing wrinkles
- The best way to avoid chipping your nails
- How to get silky smooth feet
- The easy way to repair a broken nail
- Household ingredients you could use to add a sparkle to your appearance.
- Trim back your nails safely and stylishly
- 3 different nail styles sported by celebrities.
- Free your nails of your cuticles in 5 steps.
- Perfect Nails are a girl’s best friend.
As you have probably guessed by now I have very little knowledge of what goes on in beauty salons and long may that continue! The point is, just think about the desired outcome of what a potential business partner or client would expect from your experience.
If it is to feel like a supermodel, then write about it. If it is to change the oil filter on your car then tell them. If it is to file your own self-assessment, then give them the advice to do it.
Some people will always gravitate to doing things for themselves and that is just fact. Others will hunt out the advice and that could come from you or your competitor. Whose advice would you rather they follow? Wouldn’t it be better that you are seen as the business owner that has helped them?
Yes, it might mean that they don’t come to you at first, it might mean that they read your information, join your email list but never actually make an appointment.
What if that woman (and I say woman because fewer men go to beauty salons!) who usually does her nails herself is going to a formal event? She might decide that she will get a manicure, pedicure and a face mask.
What about another woman who has been reading your blog ideas and following your tips on how to make her skin silky smooth is getting married and she has decided that for her special day she wants the full works and brings in the entire bridal party for the same.
Can you see the benefit of offering expert advice, alongside your marketing message positioning your service, highlighting your expertise and building trust?
Get a pad and pen out jot down all things that you think your clients would find useful. In fact go a step further, ask your customers what they would want to know. What are the most common questions that they ask? These will possibly be the best blog post ideas that you will ever get. Then all you have to do is create that content and tell your audience about it.
About
James Debono is a small business owner and Internet entrepreneur. James dedicates his time to helping other small business owners leverage the power of the Internet to drive business growth and positive change. Click here Join James Debono on Google+
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Blog ideas can be really tough!
I think sometimes business owners are too scared to give advice away for free, when realistically it can be a great way to draw people in.
This is a great list of ideas, and I’m going to try and work some of them into my own business.
Giving the reader something for free, be it providing valuable information in the form of blog posts, eBooks, or reports that can actually help them solve an issue is a great way to build trust.
Thanks for your comment,
James
Giving away free tips and advice is a great way for you to showcase your knowledge to potential new clients/customers. Since approaching blogging from a different angle i’ve built up a long list of blog topics/titles that I can use. If I have a spare hour or two I can schedule a full week’s worth of posts if needed
Rob Scott recently posted..Why Did I Become A Bookkeeper?
Sorry, but these are not good ideas as from my point of view. I always prefer current trends that what is going on and what will be happen in near future which help in attracting people to your blog…
Current trends are a great way of attracting large amounts of traffic, that I agree with you on.
An example right now would be to write a post about the Hunger Games.
The point about the blog post ideas I have given are that they are evergreen content. This means that the posts are timeless and will continue to get traffic over a sustained period of time.
When the FAD for the hunger games dies off so will the relevancy of that post.
It does take time and effort to form a flock of faithful followers, but there are helpful tools and reliable techniques, so apply some virtual elbow grease toward getting more followers and you’ll enjoy greater success.
Jared recently posted..The Kindle And The End Of Books
Hi Jared,
Patience and persistence are the name of the game when it comes to developing a blog following.
Posting great content is the other thing that keeps readers coming back again and again.
Thanks for dropping by,
James
That are good post ideas but are only useful to specific niche blogs. What if my blog is related to technology or social media.
Mohsin Ali recently posted..McAfee Internet Security 2012 Free License Keys
Hi Moshin,
The post was an example of ideas that you could use.
You need to think about your target demographic, what they want to know, what pains they are experiencing, what makes them tick, what interests them. When you know this then you can start getting your post ideas together.
For tech and social media I would say; the Facebook IPO, Google Drive, Instagram,
They are topical right now think how you could relate those topics to your business.
I hope that helps,
James
I love the logic on the blog ideas, which you perfectly explained through the perspective of a salon owner.
Diane recently posted..ballroom dancing lessons
Thanks Diane, I am glad the logic behind the blog post ideas was clear and I hope it will inspire you to put together some posts of your own!
Since approaching blogging from a different angle i’ve built up a long list of blog topics/titles that I can use. If I have a spare hour or two I can schedule a full week’s worth of posts if needed. Thanks that you’ve shared.
Claire recently posted..Chamonix Chalet 1802
Hi Claire,
Setting aside time to actually get the blog post ideas set in stone before you sit down to write is definitely the way to go. Otherwise you can sit down to write and spend half that time just coming up with the idea.
Thanks for your comment and good luck with your blogging,
James
I think sometimes business owners are too scared to give advice away for free, when realistically it can be a great way to draw people in.
Chucky recently posted..Good Low Carb Diets
Hi Chucky,
Free is probably the most feared 4 letter word beginning with F in business.
Giving advice, answering questions is a great way to leverage social influence.
Thanks for your comment and I hope to see you again.
Regards,
James
People cannot resist when you give away anything, whether it be practical information or something tangible, for free.
Reggie recently posted..blu e cigarette review
Hi Reggie,
Giving something away for free and sharing advice is a great way to develop trust, build relationships and position yourself as an expert in your field.
Thanks,
James